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Once a customer - always a customer
Ermelo Toyota causes sheer exhilaration, are you ready for it?
Background
- Ermelo Toyota is a highly successful business that was founded in 1973 and is privately owned after thirty five years by Jimmy Loubser. Key personnel have share options.
- Ermelo Toyota is part of the Locross Trust Group which consists of Ermelo Toyota; Pongola Toyota; Loerie Toyota (in George); Ermelo La Boutique; Ermelo Steers. Total Group turnover is R700 million per annum.
- Ermelo Toyota has won a variety of awards in the past including Toyota South Africa's prestigious “Dealer of the year award” & “Chairman of the year”.
- Regional Kaizen Marathon 2003 - Marketing Category Winner.
- Toyota Standards of Excellence for Customer Service.
- Regional Kaizen Marathon 2003 & 2004 - Overall winner.
- Regional Kaizen Marathon 2005 - Overall 2nd place.
- Won Toyota Finance top 10 Dealers 2006
- Toyota Large dealer of the year 2006
- Toyota best vehicle sales large dealer 2006
- Famous Brands runner up suppliers award 2006
- Toyota large dealer of the year 2007
- Toyota best workshop large dealer 2007
- Toyota best workshop large dealer 2008
- Famous Brands runner up suppliers award 2007
- Famous Brands runner up suppliers award 2008
Steers Real Heroes Area Winner 2008 - PMR.africa Diamond arrow Award – Leaders and Achievers (Jimmy Loubser) 2009
- PMR.Africa Diamond Arrow Award – Car Dealerships 2009
- Pyramid of excellence award – Highest level of proficiency in Automark.
- Pyramid of excellence award – Highest level of proficiency in Customer Service: Service
- Elite Awards 2009 – Mainline Fuel – 10th position
We are also proud to anounce that we are a BEE sertified company.
- As far as customer satisfaction go, Ermelo Toyota is constantly under the top 3 out of approximately 200 dealers country wide.
- Ermelo Toyota has on a 24 hour basis, personnel on stand by from all departments to be of service to customers that needs assistance and advice. After hours phone numbers are listed in the telephone directory and on the showroom windows.
- Fulltime Customer Care Manager.
- We are currently the only Toyota Dealer in South Africa who is enviromentaly friendly.
We believe - Once a customer – ALWAYS a customer
Vehicle Sales
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A fulltime sales team consisting of 12 members, working under the leadership of Dealer Principal, Noeline Loubser, Henry Potgieter Sales Manager en Used Car Sales Manager Flippie Kriel
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Sales personnel always professional and fully trained
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Vehicle sales consists normally of 800 new and 650 used vehicles per year
Workshop
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Fully equipped workshop (latest modern equipment) under the leadership of our Service Director, Koos Badenhorst.
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2 Toyota trained Service Advisors
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4 Fully trained and qualified technicians.
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Render service according to the customers needs
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Prepared to render service after hours
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Prepared to collect vehicles from customer and take it back after the service is completed
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Have loan vehicles available for customers to use
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Accredited air-conditioning installation
Parts
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Well equipped Parts Department under the leadership of Part Manager, Rafique Mohammed
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4 Trained and highly capable counter sales personnel
Administration and Financial Department
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Administration Department under the leadership of our Financial Director Eben Leibbrandt and consists of an accountant, personnel manager, bookkeeper, creditors clerk and debtors clerk.
Financial
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Very healthy - 35 years in business - deals with the owner directly.
AFTER SALES SERVICES – YESTERDAY AND TODAY
Fifteen to twenty years ago we didn't understand after sales services in depth and take it as seriously as today. The focus was concentrated on the sale of vehicles rather than after sales service.
Today after sales service is the hub on which vehicles sales rotate. Competition is stronger than ever in the motor industry. A bad product does not exist in the marketplace today. To be able to do a successful transaction, is based on cost of ownership and service. These two factors are the most important when differentiating between products from different dealers. Cost of ownership is not referring to price or discount, but include total cost, of which depreciation are normally the largest. Depreciation is the difference in price paid when new and the price received when replacing or selling the vehicle. A full service history at an accredited dealership is of outmost importance and can make a difference of between R5,000 and R30,000 on the value of a used vehicle
Statistics have shown that Toyota was at the top of the sales charts, the past 23 years, which in itself is a remarkable accomplishment. In 2002 Toyota had a market share of 23,1% against our closest competitor who managed 16,1%. Our biggest selling brands are the Yaris, Hilux and Corolla. Toyota's resale value are also the highest in the industry. Toyota attribute this, to the world renowned quality of there vehicles. Peace-of-mind and the reliability of these vehicles made them like "old friends" in many a South African home. The cornerstone of the relationship between dealer and customer is; always friendly services, supported by open communication channels. Ermelo Toyota believes: Once a customer, always a customer. No stone is left unturned to ensure a satisfied customer. Our customers know that the solution to any problem is just one phone call away. We have personnel on standby from every department 24 hours a day, to assist customers with service or advice. That is more than most dealers in Ermelo can say.
Not only does Toyota South Africa supports each Toyota dealer with great service for the supply of products, spares and technical advice, but supply a guarantee to the customer on every product and spares which cannot be easily simulated by anyone. Ermelo Toyota also supply this service to the customer.
Group Chairman |
Jimmy Loubser
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Managing Director / Dealer Principal |
Noeline Loubser |
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Financial Director |
Eben Leibrant
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Hannelie Rust Accountant |
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Kittie Wiese Personel Manager |
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