Ermelo Toyota | New & Used Cars | Toyota Dealers | Service Centre

About Us

About Us


The business started as Ferm Motors in 1974 and on 20 June 1994, the name was changed to Ermelo Toyota and the current modern and attractive new Ermelo Toyota Dealership was built in 2004/05. Total also simultaneously redeveloped the filling station.

In 2005, Ermelo Toyota bought the battling Pongola Toyota in partnership with the Holl Family. Roelof Grove took over as Dealer Principal and is also a shareholder in Pongola Toyota. The dealership was spectacularly turned around and vehicle sales were increased from 7 units a year to the current just less than 300 units a year. Brand new world class facilities were completed in 2010.

Ermelo Toyota has been extremely successful since 1979 and has won numerous awards over the years, amongst others the coveted Best Toyota Dealership in South Africa, PMR’s Most Respected Dealership in Mpumalanga [across all brands] and Best Service Centre in the country, on many occasions. The Ermelo Toyota Total Filling Station achieved similar spectacular results and sales increased from just over 100 000 litres per month in the beginning to approximately 780 000 litres per month at present. This business also operates a very successful Steers Restaurant, which won the best Operational Standards Award in Mpumalanga from Famous Brands and a high volume Bonjour convenience store.

Noeline Loubser is the Group Chairman with Koos Badenhorst, a shareholder, the Dealer Principal and Managing Director for Ermelo Toyota. Eben Leibbrandt is also a shareholder and the Financial Director of this company.